Drone-Vertising: The Realm Of the Pop-Up Ad May Next Take To the Skies
Imagine if you will, walking down the street minding your own business, when all of a sudden a shadow falls over you from up above. You look up and see a machine slowly making its way towards you. Terror grips you and you think, is this is the beginning of a Terminator-style take over by machines?
Imagine your surprise when you look closer and see a sign attached to the machine, extolling the virtues of your favorite Starbuck’s coffee. You might look around to see if perhaps you have slipped into the Twilight Zone, or are the target of a Candid Camera-style stunt.
Fortunately (or unfortunately, depending on the way you look at it) an intelligent machine bent on the destruction of humanity is not bearing down on you with wicked intent. Rather, this may just be one of the newest innovations by the advertising industry: drone-vertising.
Drone-vertising, or drone advertising, is a concept that is currently being bandied about by ad companies, which would use inexpensive drones as tools to carry different kinds of advertising messages. Several different companies have made this method of advertising available to clients in a wide variety of industries.
Take the efforts by Russian ad agency, Hungry Boys, which launched several drones with promotional materials for the Wokker Asian restaurant chain. These drones carried banners for the restaurant chain and attracted the attention of hundreds of consumers.
Another prime example of a successful drone-vertising company is DroneCast, a Philadelphia-based company with several different drones available for rent. These drones carry banners of the company they are advertising for at a rate of $100 per day. The drones would circulate the city in hopes of attracting new customers using this unique medium.
Personally, I detest ads of any kind, a sentiment I am sure I share with a vast swath of the population. I refuse to watch a movie or television show with commercials of any kind, as in my opinion it detracts from the viewing experience.
However, the combination of uniqueness and the lack of the possibility of intrusion on my prized video-watching activities, will probably propel this type of advertising to the top of the list of different types of ads I can stomach.
Sure, the newness and uniqueness of it will undoubtedly wear off as more companies utilize it. However, there will never be a drone-vertisement that can swoop into my home and float in front of my video screen, thus ruling it out as a true source of intrusive advertising.