Ferrari and Apple are in talks to expand their partnership on in-car entertainment, reports Bloomberg. Ferrari Chairman Luca Cordero Di Montezemolo said the company would be “more precise” over the next few months, though its unclear what exactly Di Montezemolo meant.
Ferrari’s new 963 horsepower ‘LaFerrari’ hybrid hypercar was introduced this week at the Geneva Motor Show, and Ferrari also announced that its four-seater FF coupe will now incorporate a pair of iPad minis into the seats for use by the rear passengers.
Ferrari’s 12-cylinder GT sports car prowess is represented at Geneva by the FF, the very first four-seater and four-wheel drive in Prancing Horse history. It will be sporting a Grigio Ingrid livery with an elegant glass roof and Iroko interior. The FF is also now seamlessly integrated with Apple technologies, thanks to direct access to the infotainment system via SIRI voice commands and the adoption of two iPad Minis as the entertainment system of choice for the rear seat passengers.
Eddy Cue, Apple’s senior vice president in charge of Internet Software and Services joined Ferrari’s board of directors late last year.
(Image of the LaFerrari courtesy Máté Petrany/Jalopnik)