It seems that Apple might have inadvertently helped increase the popularity of Google Wallet among the masses. In a new report via Ars Technica states that users of Google Wallet have nearly doubled and transactions have increased by 50 percent in recent months – thanks possibly to the recent release and launch of Apple Pay.
While Google Wallet was launched in 2011 and has seen moderate success, it has not become a mainstream alternative to pay for items. It is thought that Apple Pay might change the traditional swipe and signature method with its brand awareness and partnerships with all the major players in the industry. Apple Pay is still in its early stages of adoption and it remains to be seen if it will become a raging success like all other Apple products and a viable checkout alternative.
Apple CEO Tim Cook stated that one million cards were activated on Apple Pay in the first 72 hours and they have the brand awareness and marketing to change the industry. You only have to look at their history with the Mac, iPod, iPhone and iPad to see big much of a game changer they can be.
Apple Pay only works with the latest iPhones, the 6 and the 6 Plus. Google Wallet is the best alternative for Android – both use the same NFC technology and should work at any terminal that accepts contactless payments. Merchants in the US are still catching up with the contactless payment methods and it might not be till late 2015 that we see a wide implementation of NFC checkout terminals.