Picking sides: Apple versus Android!

You’re finally going to get a new smartphone, where do you begin?

As with most products and services, people reach out to customer reviews. Most people have contracts, so they want to go with a selection that will last them and fit their needs – but stand up as a great product. And let us be honest – our cellphone is usually the center of our lives. Contact, connect, share, record, waste time, play games. But we ask A LOT of questions, a few like:

  • – What is the best phone carrier?
  • – Best battery life?
  • – Best camera feature?
  • – What will survive if I knock it off the desk and onto the floor?

But more often than not – Apple or Android?

Each has their backing of fanboys, and I mean huge followings.. ahem:

Screen Shot 2013-07-11 at 1.58.20 PM    apple_vs_android_by_teambay-d33vdzw[1]


According to MashableAndroid and iOS users will cite thousands of reasons of why they have issues with the competing mobile operating system: user interface, battery life — the list goes on. But in reality, there’s only one thing that separates the two rivals: money.

In this comic, Scott Johnson of ExtraLife points out that iOS and Android users have very different opinions when it comes to being charged for apps.

Which side do you fall on?





If you are easily swayed or like to play favorites, you probably have already decided on what brand to go for – but what about really getting to know your product before choosing? That’s where reviews and customer feedback comes into play!


This is just an example of online reviews that can contribute to users:

CNET provides their review for the iPhone 5 – with an average rating from over 150 users.

CNET iphone 5 review



The good: The iPhone 5 adds everything we wanted in the iPhone 4S: 4G LTE, a longer, larger screen, free turn-by-turn navigation, and a faster A6 processor. Plus, its top-to-bottom redesign is sharp, slim, and feather-light.

The bad: Apple Maps feels unfinished and buggy; Sprint and Verizon models can’t use voice and data simultaneously. The smaller connector renders current accessories unusable without an adapter. There’s no NFC, and the screen size pales in comparison to jumbo Android models.

The bottom line: The iPhone 5 completely rebuilds the iPhone on a framework of new features and design, addressing its major previous shortcomings. It’s absolutely the best iPhone to date, and it easily secures its place in the top tier of the smartphone universe.

CNET also gives us a look at a top Android phone – with an average rating from over 100 users.

Screen Shot 2013-07-11 at 2.40.38 PM



The good: The Samsung Galaxy S4 has Android 4.2.2, a fantastic camera, a powerful quad-core processor, and software solutions for just about every scenario — including working as a TV/DVR remote. It’s also comfortable in hand and has NFC, a user-replaceable battery, and a microSD storage slot.

The bad: Its screen is dimmer than competitors’, its plastic design gives it a cheaper look than its rivals, and we found the Galaxy S4’s power button turned on at undesirable times. Not all camera modes work as promised, and a long list of software features can quickly overwhelm and confuse.

The bottom line: Its laundry list of features require time and effort to truly master, but the Galaxy S4 is the top choice for anyone looking for a big-screen, do-everything smartphone.

These reviews can make or break a purchase!

According to a recent survey, 82% of consumers say they find reviews “extremely valuable or valuable” and that consumers are willing to pay up to 99% more for a 5-star rated product than for a 4-star rated product.

Highly trafficked review sites, such as Amazon and NewEgg, are impacting online sales and spending every day. Many brands have began implementing their own tactics on these Review Forums, tactics similar to the olden days of “SEO”; and now recognized as Review Forum Optimization.

How do brands deal with these reviews? Are they reaching out to consumers?

Is this really affecting your decision? Let us know!!

Apple kicking Android to the ground? Android holds Apple down for the pin? Brands need to listen!


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